WhatsApp marketing that answers when people reply

Most WhatsApp marketing tools send the message and stop. Naadham sends the campaign and then answers everyone who replies — with the same AI agent that already knows your services, your hours and your booking slots.

Write your message in the portal in plain language, putting your spreadsheet's column names in double braces where each person's own details belong. We convert it to the format Meta expects and submit it to your WhatsApp Business Account for approval — you do not have to learn Meta's template syntax or open Business Manager, though there is a link straight to it if you want to watch the review yourself.

Once a template is approved, upload your contact list and send. Every person receives the message filled in with their own details. When they reply, the conversation opens a customer-service window and your WhatsApp AI agent takes over in free text — answering questions, capturing the inquiry and booking where it can — instead of leaving a reply nobody reads until Monday.

Messages are counted from a credit balance that comes with the Outreach add-on, separate from your voice minutes. A STOP ends both the messages and the calls, permanently.

Why businesses choose Naadham

Configure your receptionist, then validate your setup

  1. Sign up free at naadham.ai/login — 15 trial minutes, no card.
  2. Your business — type, name, where you are, opening hours. The assistant's name, safety rules and greeting are filled in for you.
  3. What it handles — the three most common services for your type are pre-ticked; add or untick, pick the greeting language, optionally a number to send callers to.
  4. Save and request activation — approval and number availability apply. US setup is assisted; contact [email protected]. Test your workflow before forwarding your existing line. Upload a schedule (.xlsx/.csv) whenever you want real, conflict-free slot booking.

Frequently asked questions

Why does a marketing message need Meta's approval when the AI agent replies freely?

WhatsApp separates the two. A message your business starts is business-initiated and must use a template Meta approved in advance, which is why campaigns go through review. A reply inside the 24-hour window after a customer messages you is a customer-service conversation — free text, no template, no per-message fee — which is why your AI agent can answer normally.

Who owns the WhatsApp templates?

You do. Naadham is an Independent Tech Provider, so templates live on your own WhatsApp Business Account and the conversation fees bill to it. You can open them in Meta at any time.

How long does approval take?

Usually minutes to a few hours. The portal polls Meta and updates the template's status on its own, so you can leave the page and come back.

Can I send to a bought list?

No. These must be your own customers or leads who agreed to hear from your business on WhatsApp — you confirm that before a campaign can start, and anyone who replies STOP is never contacted again.

What happens when someone replies to a campaign?

Your WhatsApp AI agent answers them: the same agent that knows your services, hours and booking slots, working from the information you configured. Conversations appear in your portal inbox.

Availability and setup

the U.S. inbound voice is operational. US inbound voice is available through assisted activation; online US voice checkout, SMS and outbound calling are unavailable. Read US availability and the business workflow guide.

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