What is enforced automatically
- Consent — a number must have a recorded consent to be called; there is a consent registry per clinic.
- Do-not-call — opt-outs are honoured and a number can opt out at any time.
- Lawful calling window — outbound calls only happen in permitted hours (10:00–19:00 IST in India, per TRAI).
- AI disclosure — the agent discloses that it is an AI in its first sentence on every outbound call.
- KYC before calling — a clinic completes per-country verification before outbound calling is unlocked. Inbound and free trials are unaffected.
Opting a number out
curl -X POST https://naadham.ai/v1/optout \
-H "Content-Type: application/json" \
-d '{"phone":"+9198XXXXXXXX"}'Data is stored with per-business isolation; transcripts are visible only to your own logins. See Privacy and Terms.
Why this matters under the DPDP Act
India's Digital Personal Data Protection Act, 2023 treats a phone number and a call recording as personal data. Processing them for an automated call needs a lawful basis — for reminders and follow-ups that basis is consent, and the person can withdraw it at any time. Naadham records the consent, honours withdrawal immediately, and keeps the recording only for the retention period you set, so the obligations are met by the platform rather than by each front desk remembering the rules.
What TRAI requires of automated calls
The Telecom Commercial Communications Customer Preference Regulations restrict unsolicited commercial calls: numbers on the do-not-disturb registry must not be called, calls are permitted only between 10:00 and 19:00 IST, and the calling entity must be identifiable. Naadham enforces the window and the registry check on every outbound attempt and identifies the business in the opening sentence, so a campaign cannot be started in a way that breaks the regulation.
What you still own
- Collecting consent at the point of contact — a tick box at registration, a line on the intake form, or a verbal yes that staff record.
- Setting the retention period for transcripts and recordings in the Command Center.
- Responding to a data-subject request; Naadham exposes export and deletion so you can answer within the statutory window.
Frequently asked questions
Do inbound calls need consent?
No. Consent, calling windows and KYC apply to automated outbound calls. Patients calling you are always answered.
Does the AI have to say it's an AI?
Yes. On outbound calls the agent discloses it is an AI in its first sentence — this is enforced, not optional.