Naadham plans (September 2026)
| Plan | Monthly | Minutes | Callers at once | Languages | Extra minutes | Confirmations | Best for |
|---|---|---|---|---|---|---|---|
| Starter | ₹6,999 | 400 | 1 | Any 3 of 10 (+₹499 to unlock all Indian, or +₹999 to unlock all languages including foreign ones, per month) | Top-ups only | SMS | A single clinic, salon or office |
| Growth | ₹19,999 | 1,000 | 3 | All 10 | ₹11/min | WhatsApp + SMS | Adds the WhatsApp agent and premium voice |
| Scale | ₹39,999 | 2,500 | 8 | All 10 | ₹10/min | WhatsApp + SMS | Multi-branch, hospitals, hotel groups |
| Enterprise | From ₹69,999 (quoted) | 6,000 | 15 reserved | All 10 | ₹9/min | WhatsApp + SMS | SLA, dedicated infrastructure, 12-month retention |
Every account starts with 15 free trial minutes and no card. Monthly plans carry a one-time ₹2,999 setup and go-live fee, waived when you pay yearly (which also gives you one month free). Add-ons: an additional language on Starter ₹499/month each (Growth and above include all ten), an extra parallel line ₹1,999/month, an extra virtual number ₹499/month, and 12-month recording and transcript retention ₹499/month (30 days is included). Current figures are always on the pricing page.
What is a "minute"?
A minute is one minute of connected call time handled by the AI, billed in 60-second steps rounded up — the same way your telecom bill works. Included minutes are for that month and do not roll over. WhatsApp conversations are not metered by the minute.
What happens in a busy month?
On Growth and above, nothing stops: extra minutes run automatically at your plan's per-minute rate (₹11 on Growth, ₹10 on Scale) up to a cap you set. On Starter the receptionist pauses when the included minutes are used up; buy a prepaid top-up (₹1,499 for 100 minutes, ₹6,499 for 500, ₹24,999 for 2,000, valid 90 days) or move up to Growth. If a busy month becomes every month, the next plan up is always the cheaper route.
What is a "line"?
A line is a simultaneous conversation. Starter is one line: a second caller hears a ring until the first call ends, and the portal shows you how often that happened. Growth answers three callers at once, Scale eight. An extra line is ₹1,999/month on any plan. Businesses with lunchtime call spikes usually size lines to the peak, not the average.
Compared with hiring
- A front-desk receptionist in a metro costs ₹18,000–30,000/month, works one shift, and answers one call at a time.
- A call-centre seat is billed per agent per month plus setup, and most close after business hours.
- An AI receptionist answers every call, all night and on holidays, in ten languages, and its cost is a flat monthly plan.
The honest framing: an AI receptionist replaces the missed calls and the after-hours calls first. Most customers keep their front-desk staff and let the AI take the overflow.
Hidden costs to ask any vendor about
- Per-language surcharges (Naadham: none — languages are by plan, not per language).
- Telephony charges billed separately.
- Setup or onboarding fees.
- Minimum contract terms.
Frequently asked questions
Is there a free trial?
Yes — 15 free minutes on sign-up, no card required. Enough for a live test call and a handful of real customer calls.
What happens when I use all my minutes?
On Growth and above, extra minutes run at your plan's per-minute rate up to a cap you set. On Starter, buy a top-up or move up to Growth. Calls are never cut off mid-conversation.
Do I pay extra for Hindi, Tamil or Telugu?
All 10 Indian languages are supported. Starter includes any 3 of your choice, one of them the default, and unlocks the rest with a language pack — ₹499/month for all Indian languages, ₹999/month for all languages including foreign ones. Growth and above include all 10.
Is the WhatsApp agent included?
The WhatsApp agent is included from the Growth plan (₹19,999/month) and above.