The problem is response time, not staffing
A buyer enquiring about a listing is usually enquiring about four listings. The agent who answers first gets the viewing. Portal enquiries and ad leads arrive in bursts — evenings, weekends, during a site visit — exactly when nobody is free to pick up, and a missed property call is not a missed message, it is a lost commission.
What Naadham captures on a property call
Real estate is a first-class business type in Naadham, not a generic template with the word "property" swapped in. The agent is built for these enquiries:
- Site-visit requests — and a confirmed booking is spoken as a site visit, not an "appointment".
- Property sales, rental and resale enquiries, and new-project information.
- Agent callbacks and home-loan referrals.
It asks one question at a time, in the caller's own language, and captures what a salesperson would have written down: what they are looking for, the budget they named, and when they can visit.
Every call is scored for intent
This is the part most comparison articles get wrong about Naadham. Alongside the agent's own quality score, every call produces a lead score from 0 to 100 with a hot / warm / cold band, derived from what the caller actually said, how engaged they were, and how the call ended. A caller who names a configuration, a budget and a date scores hot; a wrong number scores cold. The full transcript is attached, so an agent reads the conversation rather than guessing from a status code.
Calling leads back, not just answering them
Answering is half the job. The Outreach add-on works a list you upload — portal leads, old enquiries, buyers who visited once — calling or messaging each one and returning a transcript, a QA score and a recording per contact. It has its own minute balance and its own dialling lines, so a campaign can never spend the minutes or occupy the lines that answer inbound calls.
Where it hands over
Negotiation, price flexibility and anything not in the facts you gave it go to a human. The agent answers only from your configured listings, areas, hours and FAQs; when a caller pushes past that, it transfers or takes the callback and flags the thread. That boundary is deliberate — a bot improvising on price is worse than no bot.
What it does not do, honestly
- It does not browse a live MLS or property database. It answers from the listings and facts you configure, so a fast-moving inventory needs keeping current.
- There are no native one-click CRM connectors. Integration is by webhook and the developer API — real, but a developer wires it.
- It is not a marketing-attribution tool. It tells you what was said and how good the lead was; it does not tell you which ad they clicked.
Getting started
Sign up with 15 free trial minutes and no card, pick real estate as your business type, list the projects or areas you handle and your visit hours, then point your enquiry number at Naadham. Pricing is on the pricing page; the WhatsApp agent starts on Growth.
Frequently asked questions
Can an AI receptionist qualify leads, or does it only book slots?
It qualifies. Every call gets a lead score from 0 to 100 with a hot, warm or cold band, worked out from what the caller said, how engaged they were and how the call ended — with the full transcript attached so an agent can read the conversation.
Can it schedule property showings?
Yes. It reads your availability and books a genuinely open slot, and a confirmed booking is spoken to the caller as a site visit rather than a generic appointment.
What information does it collect from a property caller?
What they are looking for, the budget they named, configuration or property type, timeline and contact details — asked one question at a time in their own language, and written into the transcript and lead record.
Will callers know they are talking to an AI?
On outbound campaign calls it says so explicitly, because disclosure is required. On inbound calls it answers with your business greeting and hands off to a person whenever the caller asks for one.
Can it integrate with my CRM?
By webhook and the developer API, which is how the call outcome, transcript and lead score reach your systems. There are no native one-click connectors for specific CRMs today, so a developer wires it up once.
Does it handle multiple calls at the same time?
Yes — three at once on Growth, eight on Scale, fifteen on Enterprise. Starter answers one at a time, which is the tier to skip if ad bursts are your problem.
What happens when it cannot answer a question?
It transfers to your team or takes the callback and flags the conversation. It answers only from the facts you configured, so it will not improvise on price or availability.
Is it worth it for a small brokerage?
It depends on how many enquiries you currently miss. The honest test is to count the calls that ring out after 7pm and at weekends for one week; if that number is small, a cheaper message-taking tool will do.